Coldwell Banker Residential Brokerage New England is going digital with a new channel on popular Internet video site YouTube.

Dubbed "Coldwell Banker On Location," the site will use technology to determine a user’s location when logging in, and will in turn provide local information and real estate search results.

"This channel gives potential homebuyers a more in-depth view of living in New England, whether they are purchasing their first home, retiring or relocating because of a new job," said Rick Loughlin, president of Coldwell Banker Residential Brokerage New England. "Our sales associates are excited to use this unique online video platform to more effectively showcase their clients’ homes to thousands of online potential homebuyers worldwide."

Coldwell Banker On Location plans to use video to "bring real estate more vividly to life," according to a statement, by offering behind-the-scene looks at local towns and neighborhoods, smart tips and timely news on real estate topics, and video listings of homes for sale.