Eastern Bank is partnering with Stratos to pilot its Bluetooth Connected Card this fall.
The Bluetooth Connected Card, in a nutshell, will hold magnetic stripe (and soon EMV) information from any other card. Users can select the card they want to use, swap out their “top of wallet” card on their smartphone, and can essentially keep an unlimited number of cards stored on just one card, Eastern Bank’s Chief Digital Officer Dan O’Malley explained. The Stratos card can hold information for payment cards, loyalty cards, prepaid cards or virtually anything with a magnetic stripe.
“It’s incredibly cool. There’s no other way to say it,” he said. “It has the potential to create an amazing experience for our customers and we want to explore that.”
Eastern Bank first connected with Stratos by way of an entrepreneur on the bank’s board who had previously worked with Stratos.
For now, Eastern will pilot the card among a very small number of users over the next few weeks.
“Depending on how that goes and depending how Stratos cards would integrate into what we’re doing in EMV, we’ll figure out a larger test,” O’Malley said. “This technology is pretty far out on the bleeding edge and it’s going to take us a while to figure out how and if we can fully integrate it into our product set, but we think it’s important and want to test it.”
The bank’s partnership with Stratos fits neatly into Eastern Labs’ bigger “test and learn” approach.
O’Malley said, “We are aggressively working on making the customer experience at eastern easier and more compelling with technology. We rolled out voice biometrics in our call center earlier this year. We were the first bank in the nation to do free speech voice biometrics, we are the first bank in that nation to be testing the Stratos card, and later this year we’re going to have another first.”