Springfield-based MassMutual’s Retirement Services Division recently published a white paper exploring factors that help make retirement advisors successful and the correlation between advisor success and plan sponsor satisfaction.

This second study, entitled "The Successful Retirement Advisor Part II: Best Practices and Key Drivers of Success," from the advisor’s perspective, helps advisors understand the characteristics, attributes and best practices that contribute to a plan sponsor’s satisfaction and to an advisor’s success in retaining satisfied clients and earning new retirement plan business.

It follows MassMutual’s "The Successful Retirement Advisor Part I" white paper that provided the plan sponsor’s perspective, including interests, concerns and priorities in relation to the role of the advisor.

For "The Successful Retirement Advisor Part II," MassMutual commissioned Brightwork Partners to survey 250 advisors representing a diverse cross-section of financial services distribution channels – including fee-based and commission-based advisors. Overall, the surveyed group serves more than 8,700 plans with a total asset value of nearly $24 billion.