Fast and Furious, Mortgage-Style
The ability of lenders to come up with creative new products that seize would-be borrowers’ attention is never-ending. Anything to get a customer in the door.
Rocket Mortgage to Provide Loans to Santander Customers
After discontinuing mortgage lending earlier this year, Santander Bank has formed a partnership with Rocket Mortgage to provide home loans for the bank’s customers.
Mortgage Market Opens for Gig Workers
Fannie Mae and Freddie Mac shut many self-employed buyers out during the pandemic. But now, those rules are gone and some lenders, perhaps sensing a grand opportunity to boost market share, are targeting gig workers directly.
Crypto, Rocket Mortgage Splurge on Super Bowl Commercials
Off the field, Super Bowl advertisers were in a tough competition of their own, with big names in cryptocurrency and mortgage lending among the firms shelling out $7 million to reach sports fans.
Lenders Shouldn’t Sneer at Zillow Home Loans
Will Zillow take over the world? No. But recent experience shows it doesn’t pay to underestimate a large, tech-savvy company intent on disruption. The rise of Quicken Loans, through its Rocket Mortgage all-digital mortgage product, offers a stark example.
Local Lenders Don’t Fear Zillow
While online real estate giant Zillow’s foray into mortgage lending might seem scary initially, it is unlikely to have too much of a detrimental impact on local, more personalized lenders, those same lenders say.
