Two national studies show that US bank consumers are shifting their preferences more to digital banking platforms, both mobile and online, instead of opting to go to branches – particularly to branches inside big retailers.
Bank leaders nationwide are expecting either a flat or a slight decrease in performance for the next 12 months, according to a second-quarter survey by S&P Global Market Intelligence.
Two years after the start of the pandemic drove more customers to adopt digital banking when branch lobbies closed, a recent study found that Boston has one of the highest increases in branch closings among U.S. metropolitan areas.
