The New England Financial Marketing Association (NEFMA) and The Warren Group hosted the Best in Marketing Awards this year – and despite several snowy setbacks, hundreds of bankers and agency partners arrived from all over the region for a sold-out celebration.
Held on Jan. 29 in the midst of the NEFMA Winter Conference, the awards dinner feted winners in a variety of categories, including social media campaigns, print ads, radio spots, television commercials and alternative marketing techniques.
Drawing from hundreds of submissions, the judges – Sam Harrison, owner, Linett & Harrison, a full-service marketing, advertising and branding agency; Laura Pomerene, marketing director, First National Bank and Trust; and Theresa Wendhausen, branding and communications officer, First National Bank and Trust – considered not only the marketing materials, but also the impact they had.
More than 200 winners and guests assembled in the Marketing Hall of Fame, a paparazzi-rich red carpet inside the Crowne Plaza Natick, posing for photos before proceeding to the awards dinner at The Verve, a cozy, laughter-filled affair led by master of ceremonies Adam Cupples, assistant vice president and digital marketing manager of HarborOne Bank, and vice president of NEFMA.
Recognizing “individuals and companies who go the extra mile every day and have the courage and vision to go outside of the status quo,” the 2015 Best in Marketing Awards may have been one night, but the winners are financial marketing superstars all year long.
Under $500 million
Community Service
First Place: Clinton Savings Bank
(McDougall & Duval Advertising)
Runner Up: StonehamBank
(Pannos Winzeler Marketing)
Expansion Mergers & Acquisitions
First Place: Newport Federal
(Flaherty Robinson Design)
New/Remodeled Branch
First Place: Dean Bank
(Pannos Winzeler Marketing)
Runner Up: Jewett City Savings Bank
Differentiation
First Place: Woodsville Guaranty Savings Bank
(Sean Tracey Associates)
Runner Up: Eastern Savings Bank
(HCC Marketing)
Local
First Place: StonehamBank
(Pannos Winzeler Marketing)
Runner Up: Town & Country Federal Credit Union
(Sean Tracey Associates)
Overall Brand
First Place: Claremont Savings Bank
(Creative Co-op)
Runner Up: Harvard University Employees Credit Union
(Monderer Design)
Product Deposits
First Place: Clinton Savings Bank
(McDougall & Duval Advertising)
Runner Up: Georgetown Bank (Stackpole & Partners)
Loans
First Place: North Brookfield Savings Bank
(Davis Advertising)
Runner Up: Peoples Trust Company
(Pannos Winzeler Marketing)
Services
First Place: Town & Country Federal Credit Union
(Sean Tracey Associates)
Runner Up: The Cooperative Bank
(The Melton Agency)
Wealth Management
First Place:Fiduciary Trust
(Stackpole & Partners)
Public Relations Issue Based
First Place: Ledyard Bank
(GYK Antler)
Individual Components Actionable Item
First Place: StonehamBank
(Pannos Winzeler Marketing)
Contest
First Place:
City of Boston Credit Union
Runner Up: Norwood Bank
(HCC Marketing)
Outdoor Advertising
First Place: The Cooperative Bank
(The Melton Agency)
First Place: Sage Bank
(Small Army)
Runner Up: Claremont Savings Bank
(Creative Co-op)
Radio
First Place: Sage Bank
(Small Army)
Runner Up: Woodsville Guaranty Savings Bank
(Sean Tracey Associates)
Social Networking
First Place: Norcom Mortgage
Runner Up: Jewett City Savings Bank
(Sundin Associates)
TV
First Place: Marlborough Savings Bank
(Pannos Winzeler Marketing)
Runner Up: Woodsville Guaranty Savings Bank
(Sean Tracey Associates)
Website
First Place: Harvard University Employees Credit Union
(Jackrabbit Design)
Runner Up: Sage Bank
(Small Army)
Over $500 million
Community Service Development
First Place: Bekrshire Bank
Runner Up:Country Bank
Community Service Youth
First Place: St. Mary’s Credit Union
Runner Up: Blue Hills Bank
Expansion Mergers & Acquisitions
First Place: United Bank
(GYK Antler)
Runner Up: Northshore Bank (McDougall & Duval Advertising)
New/Remodeled Branch
First Place: BankRI
Runner Up: Northern Bank
(Sundin Associates)
Image Core Values
First Place: Florence Bank
(Sean Tracey Associates)
Runner Up: First County Bank
(The Verdi Group)
Differentiation
First Place: Workers’ Credit Union
(smith&jones)
Runner Up: Florence Bank (Sean Tracey Associates)
Green
First Place: Berkshire Bank
(Leverage Marketing Group)
Local
First Place: The Cooperative Bank of Cape Cod
(HCC Marketing)
Runner Up: Kennebunk Savings
(CD&M Communications)
Overall Brand
First Place: Blue Hills Bank
(Small Army)
Runner Up: BankFive
(McDougall Interactive)
Product Deposits
First Place: BankFive
(McDougall Interactive)
Runner Up: HarborOne Bank
(Sir Isaac)
Loans
First Place: St. Mary’s Bank
Runner Up: Webster First Federal Credit Union
(Davis Advertising)
Services
First Place: Greylock Federal Credit Union
Runner Up: Meredith Village Savings Bank
(HCC Marketing)
Wealth Management
First Place: Washington Trust Company
Public Relations Image Based
First Place: MutualOne Bank
(Sundin Associates)
Runner Up: St. Mary’s Bank
Public Relations Issue Based
First Place: Watertown Savings Bank
Runner Up: Village Bank
(Sundin Associates)
Individual Components
Advertorial, Press Release, Print, Publishing
First Place: Florence Bank
(Sean Tracey Associates)
Runner Up: Washington Trust Company
Contest
First Place: HarborOne Bank
(Sir Isaac)
Runner Up: Berkshire Bank
(Leverage Marketing Group)
Direct Mail
First Place: The Cooperative Bank of Cape Cod
(HCC Marketing)
Runner Up: Thomaston Savings Bank
(Leverage Marketing Group)
Give Away
First Place: Navigant Credit Union
Holiday/Seasonal
First Place: St. Anne’s Credit Union
Runner Up: The Cooperative Bank of Cape Cod
(HCC Marketing)
Live Event
First Place: Country Bank
Runner Up: Florence Bank
(Sean Tracey Associates)
Non Traditional Medium
First Place: MutualOne Bank
(Sundin Associates)
Runner Up: Kennebunk Savings
(CD&M Communications)
Outdoor Advertising
First Place: Salem Five
Runner Up: Kennebunk Savings (CD&M Communications)
Partnership
First Place:
Kennebunk Savings
Runner Up: St. Anne’s Credit Union/BayCoast Bank/First Citizens’ Federal
Credit Union/Southern MA Credit Union
Radio
First Place: Machias Savings Bank
(Reflex Blu)
Runner Up: Florence Bank
(Sean Tracey Associates)
Social Networking
First Place: First County Bank
(Sundin Associates)
Runner Up: Kennebunk Savings
Sponsorship
First Place: Salem Five
Runner Up: Washington Trust Company
TV
First Place: Navigant Credit Union
(Duffy & Shanley)
Video
First Place: Machias Savings Bank
(Reflex Blu)
Runner Up: Merrimack County Savings Bank
(Creative Co-op)
Website
First Place: Florence Bank
(Sean Tracey Associates)
Runner Up: Salisbury Bank
(Pannos Winzeler Marketing)
