The New England Financial Marketing Association (NEFMA) hosted the Best in Marketing Awards this year at Boston Marriott Burlington, where hundreds of bankers and agency partners gathered from all over the region.

The awards dinner on March 16 feted winners in a variety of categories, including social media campaigns, print ads, radio spots, television commercials and alternative marketing techniques.

Drawing from hundreds of submissions, the judges – Olivier F. Raoust Sr., chief brand strategist and chief creative director, Raoust & Partners; Anita Speck, marketing director, Florida Capital Bank; and Jessica Rogers, marketing faculty lead – graduate business, Southern New Hampshire University – considered not only the marketing materials, but also the impact they had.

Recognizing “individuals and companies who go the extra mile every day and have the courage and vision to go outside of the status quo,” the 2017 Best in Marketing Awards may have been one night, but the winners are financial marketing superstars all year long.

 

Rising Star

Jaime Richardson
Claremont Savings Bank

Best in Show

Connex Credit Union

Lifetime Achievement Award

Charlie Gross
WordCom

Good Neighbor/Community Hero

Sarah Stanley
Franklin Savings Bank

 

Creative Assets

Contest

1st Place
BayCoast Bank
Sean Tracey Associates

Runner Up
SIS
Davis Advertising

Direct Mail

1st Place
Cambridge Savings Bank

Runner Up
St. Mary’s Bank

Event

1st Place
City of Boston Credit Union

Runner Up
BankFive

Outdoor Advertising

1st Place
Country Bank

Runner Up
Fidelity Bank

Runner Up
Navigant Credit Union

Overall Brand Campaign

1st Place
City of Boston Credit Union

Runner Up
Country Bank

Merit Winner
Cambridge Savings Bank

Print

1st Place
Middlesex Savings Bank
Sprague Nelson

Runner Up
Needham Bank

Merit Winner
Florence Bank
Sean Tracey Associates

Public Relations

1st Place
First County Bank
Sundin Associates

Runner Up
Merrimack County Savings Bank
Davis Advertising

Radio

1st Place
Country Bank

Runner Up
Florence Bank
Sean Tracey Associates

Merit Winner
Workers Credit Union
Idea Agency

 TV

1st Place
Connex Credit Union

Runner Up
Workers Credit Union
Idea Agency

Merit Winner
BankFive

Merit Winner
North Shore Bank
McDougall + Duval Advertising

Customer Service Initiative

1st Place
Fairfield County Bank
Leverage Marketing Group

Runner Up
Berkshire Bank
Leverage Marketing Group

Digital 

Digital Marketing 

1st Place
Gorham Savings Bank
iBec Creative

Runner Up
BankFive

Merit Winner
PeoplesBank

Digital Video

1st Place
Middlesex Savings Bank
Sprague Nelson

Runner Up
Cambridge Savings Bank

Merit Winner
Claremont Savings Bank
Creative Co-op

eNewsletter

1st Place
First County Bank
Sundin Associates

Mobile App

1st Place
Clinton Savings Bank

Social Media

1st Place
Florence Bank
Sean Tracey Associates

Runner Up
Clinton Savings Bank

Website

1st Place
Cambridge Savings Bank

Runner Up
Connex Credit Union

Merit Winner
First Atlantic Federal Credit Union
Pannos Marketing

In Branch Marketing

1st Place
Middlesex Savings Bank
Sprague Nelson

Runner Up
Berkshire Bank

Merit Winner
St. Mary’s Bank

Integrated Marketing Campaign

1st Place
Fiduciary Trust Company

Runner Up
Blue Hills Bank

Merit Winner
Country Bank

Merit Winner
Marlborough Savings Bank

Landing Page/Microsite

1st Place
East Boston Savings Bank
SilverTech, Inc.

Runner Up
Bank of the Sierra
Pannos Marketing

Onboarding/Welcome Kit Design

1st Place
Florence Bank
Sean Tracey Associates

Overall Community Service

1st Place
North Middlesex Savings Bank

Runner Up
Berkshire Bank

Pitched and Ditched

1st Place
Webster First Federal Credit Union
Davis Advertising

Runner Up
Middlesex Savings Bank
Sprague Nelson