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Ware-based Country Bank was honored for its 2022 rebrand by the New England Financial Marketing Association.
The bank’s “Made to Make a Difference” rebrand won first place. The bank’s advertising agency, Financial Marketing Solutions, helped craft the new tagline from focus groups that consisted of Country Bank team members, board members, consumer and business customers, non-customers and community nonprofits throughout its coverage area.
“The introduction of the tagline ‘Made to Make a Difference’ has accomplished outstanding results in the past year. Our team, communities, and customers have embraced the new tagline wholeheartedly. Team members are essential to any brand’s success, and ours has undoubtedly made a difference through the rebrand. Our team truly believes that we are here to make a difference for our customers, communities, and one another. With the team embracing the new tagline, we saw our social media engagement increase by 60%, followers by 40%, and volunteerism by 124% in seven months,” Shelley Regin, senior vice president of marketing and public relations at Country Bank, said in a statement. “The brand has been positively impacted in many ways, and it is exciting to witness the team’s engagement and the brand’s growth!”
In addition, the bank received a silver award for its Police vs. Fire Baseball Game in association with the WooSox Foundation. This game was a century-old tradition brought back to life in September of last year. The game was marked with a $15,000 donation to the Manny 267 Foundation.
“As a founding partner of the Worcester Red Sox, we are honored to bring back this tradition and support the police and fire departments in Worcester. It was a tremendous effort of the WooSox Foundation, the police and fire departments, and the Country Bank marketing team to make this happen. We look forward to the re-match this August, where the teams will again battle for the trophy and bragging rights. The game will also donate to a deserving local nonprofit,” Regin said.
