Eastern Bank is seeking a high school football team to feature in its next TV commercial.

The bank said the winning high school’s athletics department will receive $5,000 – and a little fame – this fall. 

The contest is open to all eastern and central Massachusetts high school football teams, which are encouraged to submit videos, photos, audio recordings or essays that answer the question: "What makes your team special?"

The contest opens today and entries must be received no later than Aug. 7.

"At Eastern Bank, our team is focused on working together to provide our customers with banking, investment and insurance solutions," said Richard E. Holbrook, chairman and CEO of Eastern Bank. "We’ve decided to illustrate this point by featuring a high school football team, which needs offense, defense and special teams to be successful."

A select number of teams will be invited to send several players to a casting call in August. The winning team will be selected based upon its players’ performance in front of the camera, the interest level shown by the team, coach and school, and its response to the question regarding what makes the team special, among other considerations.

In addition to the $5,000 award, Eastern Bank will award $500 prizes to support the athletics department of every team whose players are invited to the casting call. 

The commercial is scheduled to air in September and will be part of a broader advertising campaign to illustrate the value Eastern Bank’s team brings to its customers.

Eastern Bank Looking For HS Football TV Stars

by Banker & Tradesman time to read: 1 min
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