MassHousing plans to launch a communications campaign that will increase awareness of the agency’s affordable mortgage products among minority homebuyers, particularly in traditionally underserved communities.

MassHousing has partnered with public relations and marketing firms Kelley Chunn & Assoc. and Denterlein to create the multi-faceted campaign, which will specifically target Boston and the 26 Gateway Cities. The goal is to educate consumers and community stakeholders about responsible homeownership, and how MassHousing can help individuals and families buy a home.

More details about the plan will be released soon, according to a statement on MassHousing’s website.