Boston-based Berkeley Investments has executed a lease with MoreMagic Holdings Inc. for 12,816 square feet at the Watch Factory Offices in Waltham.

Newton-based MoreMagic Solutions is a global company that allows operators, content providers and banks to offer consumers the ability to purchase goods and services on demand using a mobile phone or the web.

"MoreMagic looked at many buildings in Waltham and surrounding towns when looking for a suitable location to grow our company. The Watch Factory had a unique combination of functionality, location and physical appeal that made it our first and easy choice," said Chris Manos, chief financial officer for MoreMagic. "I was very impressed with the quality of the renovation and the attention to detail in the building. We are looking forward to a long, productive and happy tenancy in the WatchFactory."